When trying to turn a nonprofit into a dominating group there are many communication strategies that have to be in place and that is where chapter one of our book starts. When advancing in the world of nonprofit first things first you have to have media coverage. In the book the artist tells how often nonprofit groups find themselves asking questions like “How can we get coverage of our groups and issues that translates into more members and fundraising success?” To accomplish this you have to have a strong Mission Statement, you want to make sure that it is to the point and everyone understands it. In the book on page (7) the author gives the example of an environmental groups statement of “protecting our planet”. Another key factor that the chapter tells us is that we have to build a communication team, this should be a group should be the brightest and most connected people that you can find. By doing this it will allow you to make sure that your mission statement heard by as many people as possible and the right people. The book also tells how your team needs to hold brainstorming meetings to see where the group is going and what changes need to be made. One of my favorite quotes in this chapter is on page (3) when the author states “many nonprofits with a goal of changing public policy or raiding awareness seek to enhance their clout by engaging in ongoing collaborative relationships or ongoing coalitions that strategize, advertise, and sometimes lobby together.”
Many of these tools that are discussed in chapter one are very basic but helpful tools that have been proven to be very successful in practice. Although I have not worked for any nonprofit groups I have worked for political campaigns and we used many of these tools when trying to get votes. Overall I feel that when beginning in the world of nonprofit everyone should try to incorporate the tools discussed in this chapter.
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