In chapter 2 there were many subjects covered that I believe will be very useful for our class when working on our project with Safe Harbor. The first would be to make sure we have a strong Strategic Communications Plan. When reading this part of the chapter all I could think about was how each little box on page (18) was something that we need to do to insure that we meet Safe Harbor’s needs.
After meeting with our client I feel that a big aspect of what they want out of us is help with spreading the word about their REP program. In chapter 2 one subject that I thought applied to what we need to do was called “Produce High-Quality Public Relations Materials (p22) here is tells the public relations tools we should have to be productive in getting our story heard,
- · A good logo and stationery design that will last awhile; the logo should be easy to read in an electronic format
- · An easy-to-understand, one page fact sheet about you organization
- · At least one press knit on the issues and activities you want to high-light to the media with a one-page fact sheet on each
- · Brochures that can be printed on paper and adapted for a Web site
- · Photos, Videos, slides, overheads. And computer presentations that tell your story
- · Reports and studies for public release as news items
- · Short bios of your leaders and spokespeople
- · Your current newsletter if there is one
- · Copies of published articles or web features about your group.
- Once we pick a project I feel that if we make sure to cover all of these points we will go above and the expectations of introducing others to the REP program.
By using the tools that chapter 2 talks about I feel that we will be able to make our project in promoting the REP program into a very positive tool for Safe Harbor to educate teens and young adults.
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